Posts Tagged customer

Who is your audience?

…and what do they want?  A complicated question.  Here are some initial thoughts.

Photo essays – the subjects

Although I have done some straight commission work, more interesting to me is the work done with no particular customer in mind.  For example, when I cover a hunting meet, I don’t know in advance what sorts of shots I will get, nor who might be interested in them.

At the opening meet of the season

Junior handler with her basset hound

Not surprisingly, some of the customers are the subjects in the photos.  They enjoy seeing pictures of themselves having fun or all dressed up for a special event.  They are fond of their horses, their hounds, and their friends.

And then there are the kids, who may or may not see the photos online but who have parents and grandparents.

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